I work for a company who really knows how to gain customers from local marketing. He advertises his stores on bulletin boards, through television and newspapers and on the radio. Recently, he realized that the competition was getting the upper hand on his business. He realized he was going to have to modernize his business or he would continue to lose customers.
My boss finally decided to put his business online and hire experts to do local online marketing of his business. He did it at the right time because the economy fell apart and he had to compete with all of the other local companies. I believe the company made it through this tough economy and will again reach the top of the mountain. I also believe if my boss did not pay attention to the times, he would have lost his business and everything he owned.
disclaimer: I am participating in a blogger campaign by Bucks2Blog and was compensated. However, the views and opinions are my own.