Gift baskets have always been around, but giving gifts in a basket has become more popular in the last decade or so. One of the reasons this has become so popular is because of the presentation. It allows a person to give a variety of smaller gifts together in a way that is nicer than if each of those gifts were wrapped separately. By giving them in a basket, it also appears to be more.
Bread Baskets as Gifts
One of the more popular niches for gifts in a basket is that of the bread industry. There has been a rise in food establishments that specialize in making bread and then utilizing that bread for sandwiches along with soups and salads. Places like this have a natural gift basket niche. The breadbasket with soup mixes, jams, honeys, small candy, and much more is a basket that has become popular over the last decade.
Cookie Baskets the New Hot Gift Item
Cookies have become a very popular item to put into a basket for a gift. Cookies have gone well beyond the standard chocolate chip. Now there are gourmet cookies, cookies of all kinds of flavors, and even cookies made with ice cream in the dough. Cookies are becoming popular again. In fact, they have become so popular that there are businesses that are set up with storefronts that sell cookies primarily. This country has a sweet tooth and everyone loves a good cookie.
The Ease of Giving a Basket Gift
Perhaps the largest reason gift baskets have become so popular for gift giving is because everything is done for the consumer. A customer can simply pick a basket out of a particular list and the place will make it for them. It is convenient to call into a store and ask them to do a basket and tell them what time you want to come by to pick it up. It is all done and ready to be given as a gift. This makes it convenient for those in a hurry. In addition, it looks nice because someone else did the wrapping that knows how to wrap baskets.