While many business owners understand the benefit of marketing their businesses online, few understand the importance of local SEO. Search engine optimization, or SEO, is the science of creating web pages that are easily found by search engines. These techniques make it easier for customers to search for exactly what they need and find your site. Creating a local SEO campaign will help to deliver customers that are right in your backyard.
Local SEO vs. Global SEO
Global SEO is targeted at getting the most customers from around the world for a product or service. Think of large companies like Amazon.com or Walmart, for example. These companies want to attract a wide range of customers, so they employ tactics that will reach these groups.
Local businesses, however, benefit more from local SEO. If you run a carpet cleaning business in Los Angeles, it doesn't make sense to spend money to market to customers in New Jersey. A bakery in Staten Island will benefit most from targeting customers only in the New York area.
Local SEO services use geographical keywords to reach customers that are most likely to use your company's services. Searchers looking for "pet shops in Denver" will be able to easily find your business with local SEO services. Use the Web.com local SEO services like geo-targeted keywords to make it more likely that your ideal customer will find you online.
Being found online is key to enjoying continued local customer loyalty. Use Web.com for local SEO services today.