I work for a MLB baseball team, they are learning the importance of promotional items. Our attendance for the past few years has not been good enough. The product they put on the field is often the best in the league, but they have a ton of trouble getting people into the stadium. Some people say they don't come because of the distance and the traffic they have to deal with. Other people say they just don't like the stadium itself. I honestly don't know what it is.
A few years ago, the owner of the team figured something out. He learned that if he gave away promotional items, people come to the stadium to watch the game. They are given a hat, bobble head or cow bell that has the team's insignia on it. These promotional items take people from in front of their television sets, rushing to the stadium. The more promotional items the team gives away, the better the attendance. That is why the owner has decided to giveaway more and more promotional items to their fans.
Promotional products can have the same kind of boost to your business. If you give people hats with your companies name on it, they will wear it. They will also give you advertisement for years to come. All you have to do is connect with a promotional company that really knows what they are doing. The products are nice and reasonable enough to buy and giveaway to your customers and friends. If you want your business to grow, use promotional products that will work for your business.