Some businesses are small and don’t need an extensive website. Most of the time, they are used to communicate and relay information. For example, a music instructor might want a website that gives basic information about the services offered, communicates with the students, and offers access to a calendar for lesson times. For small businesses such as these, you can find a web hosting provider that can help you design a website and will host it for you. Following are five tips for building a website for a small business:
· Use a website builder to create your website.
· Use the options that include email and other communication devices.
· Build in contact, FAQ, and customer help pages.
· Utilize websites statistics to make changes as necessary.
· Consider managed support.
You do not need to hire a professional to build a website for you, nor do you need to know HTML coding language. Many hosting companies have excellent website building tools. They have templates you can use as well as tools that can help you modify and customize your website to meet your needs.
Email and Communication
It is nice to have email addresses that are associated with your domain name. Moreover, look for options that all you to use communication devices such as POP3, email forwarding, automatic responses, etc.
As much as you want your website to convey information, people will still have questions and comments. Build useful pages into your website such as a FAQ page that answers questions they might have and a contact page that lets them know how they can contact you.
It is important to track how often your website is accessed and who accesses it. In addition to the number of hits you receive, good statistics can tell you how long people stay on a page, what geographic region they come from, what source they use to access your page, etc. Utilize this information to make any changes that are necessary to make your website more accessible to the user.
Consider Managed Support
A basic website might not need managed support. However, if you find that the tasks of maintaining, updating, troubleshooting, and fixing your website become too cumbersome, you should consider managed support. Your web hosting provider might have an economical management option available so that you don’t have to hire an IT person to do it for you.